Social media posts can be used to target your message to the worldwide web. Creating a new page on your site is like taking a really good selfie. You want the world to see it in all its brilliance, but you don’t want to beg for attention. That’s why well-placed social media posts can make the difference for landing pages. We showed well-targeted posts to thousands of internet users over a weekend and let the amount of website visitors skyrocket. Who wouldn’t want to take advantage of that?
Using social media for your business improves the SEO of your website. Search engines know which pages are driving consistent traffic and which pages are just floating, forgotten and ignored.
A great content strategy that delivers SEO is a very important part of earning a good spot in the search engine rankings, but running traffic to your optimized pages will make them climb the search engine results pages much faster
Social Media is the best tool to connect with (and learn from) market leaders and consumers in your industry.
If you do it right, social media will lead to building good relationships. What makes Facebook, Twitter and Instagram marketing so cool is the interaction you have with your customer base. You can read their tweets and status updates to understand their daily lives (and perhaps adjust your marketing strategy accordingly). Which products do they buy and why? What do they do in the weekend? What kind of messages do they want to share and from which websites? You can also use social media as a tool to connect with complementary, non-competitive companies and trendsetters in your area.
Users are receptive to your messages. People see Facebook, Instagram, Twitter etc. as social networks, not marketing machines. As a result, they are less likely to look at what you advertise and are more likely to look at what you really have to say.
Social media ads allow targeting and retargeting.
One of the reasons social media is important is because of the highly customizable nature of social media ads. For example, Facebook ads allow you to target users through location, educational level, industry, and even purchase history and the pages they like. You also have the option to install a Facebook pixel on your site and use it to address the users who visit your website on facebook. These people are much more likely to convert into solid leads and sales!
Social media can help your events get noticed. Whether your company sponsors a charity or organizes a major product launch, there’s no better way to empower your presence than through social media.
You can immediately respond to problems. If there is a problem with your product or service, ofcourse you want to know immediately. With the feedback you get from social media, you’re the first to know when there are problems, and you can take steps to solve them immediately. Practice has repeatedly demonstrated that consumers value companies that respond to customer complaints (and don’t hesitate to rant online for anyone who listens or reads when companies don’t take the time to make things right).
A strong social media presence builds brand loyalty. Brands with active social media profiles have more loyal customers. It’s easy to understand why: When you engage and create interaction on social media (not just throw your messages on the web hoping someone bumps into them), you’re less perceived as a business, and more like you really are a united group of people who share a vision.
Your competition is getting social, so why not you? Most brands use more than one social media platform. This is not something you want to hop behind on as it is much harder and more expensive to catch up than if you get there early. When your competitors reach your potential customers first, they earn their loyalty and it becomes difficult to win. If you actively participate in a variety of networks, you can win these friends and followers first, while your competition will have to watch instead of the other way around.
The social media marketing arena is a (fairly) level playing field.
Some brands may have larger advertising budgets than others, but all companies start on a fairly equal footing when it comes to social media marketing. The people and brands that thrive and go viral are those with the most clever, attention-grabbing tactics, funniest gifs, and most useful, link-worthy content. In short, they give value to their target audience, while also showing personality and being entertaining. If you want to get lots of traffic and really increase your online sales, you need to outperform your competition by networking and informing while offering superior products and customer service. Isn’t that what business is all about after all?
Social media marketing can generate more sales. In many cases, social media can assist with purchasing decisions. Social media marketing not only keeps the name of your company in view of potential buyers, but also gives you the opportunity to constantly provide incentives to buy. Try sharing coupon codes with a unique code for each social channel. You may be surprised which social network generates the most sales.
If you set up streams to follow keywords on Twitter, you can find people who are looking for the products you are selling and drive them to your site. Using Twitter for marketing is great that way – telling people how to get the product they’re looking for through your company and it just starts with a simple @.
In the process of marketing with Facebook, you will likely be connected to a number of groups related to your products, industry or customer base. By placing links in these groups, you help customers find your site. Answering questions is another option. Add a link today, and two weeks / months / years later you might see a sale of it.
Unbeatable prices or ROI
It’s free…you heard that right – it’s free. How can you disagree with that? If you manage your own social media, running a social network campaign is as cheap as you wish. It is an investment that will undoubtedly give you a nice return.
Simply put, social media marketing is part of business. If your company is not yet active on social networks, now is the time to start.
So why is social media important to your company?
Because if not represented across social channels, your brand doesn’t really exist online. Here’s another very important reason you may not have considered yet – it’s just fun!
Hosting a Live video to celebrate a new product launch, conducting A/B tests on Facebook ads, sharing surveys or polls for your followers and seeing the results flow in. These are all activities that build brand awareness, boost internet traffic, and lead to loyal customers. But unlike many traditional marketing tactics with the same goals, these tasks are actually fun, and at the same time very valuable to your business.
Are you ready to silence your competitors and shake up the social media world? Do you want to increase your search engine rankings and traffic?
Feel free to give us a call, we will put you on the road to success.