Virtual Tours for small businesses.

When it comes to virtual tours we often notice that this raises many questions. That’s a pity. That’s why we answer some of the most frequently asked questions here.

What is a virtual tour?
What are virtual tours used for?
What are the main benefits for small businesses using Virtual Tours?
Will a virtual tour help my company rank higher on Google?
How do virtual tours work?
Why would my company need a virtual tour?

Are you an entrepreneur? If so, be sure to read on as we are going to explain how a virtual tour can help your business grow.

What is a virtual tour?

Simply put, it is a visual 3D representation of the inside of your business, giving customers a 360 ° walk-through experience.

What are common applications for a virtual tour?

Virtual tours are most commonly used for physical or retail businesses, such as restaurants or locations, to present their internal commercial space to customers as accurately and vividly as possible.

Most companies use virtual tours for the following reasons:

  • Show their beautiful interior space to potential customers.
  • Add virtual content to their Google My Business page.
  • Publish a 360 ° view to Google Maps.
  • Add a virtual tour to their website and social media
  • Outperform the competition with an interactive piece of VR technology.

What are the main benefits for small businesses using Virtual Tours?

Virtual tours are still quite unusual and unknown within the corporate world. However, many companies using Virtual Tours have realized some of the key benefits.

  • Rank higher in Google local search results
  • Increase visibility on your Google page and website
  • Creating trust and awareness among potential customers
  • General increase in interaction with consumers.
  • More phone calls to your company.
  • More visitors to your website.

Will a virtual tour help my company rank higher on Google?

Many entrepreneurs ask us: “How does a virtual tour increase my position in Google?”

First, great question! Second, SEO is very complex, but local SEO isn’t nearly as complex as trying to compete with companies around the world.

To answer that question, there are 3 main reasons why companies score 10-20% higher with a Google Virtual Tour on their Google Maps page (Google My Business).

  1. You actively use and participate in what Google attaches great importance to.
  2. Google is trying to compete more with Facebook, Instagram, Yelp and countless others. By continuously increasing their offerings and services, they can regain market share and ultimately earn more money – which is why they want people to use their products.
  3. Google is committed to showing customers useful and relevant information not only on text, but also visually with images and video. The virtual tour feature has been around for several years now, but has only recently been promoted by Google.

Be one step ahead of the competition.

The more companies actively use all of Google’s products and features, the better.
The feature is actively recognized on Google maps and is easy to embed via Google 360 ° images. The more extensive your Google Maps listing, the more relevant and accurate the representation of your company on Google.

You will of course need a completed and optimized Google My Business page along with adding the virtual tour. If you need help with this, just contact us via our contact form.

So how do virtual tours work?

Frankly, it’s not that complicated. All you have to do is have your company ready and beautiful to be captured by our photographer. Depending on the size of your company, most projects only take 1 to 2 hours on average.

This is the process so you have an idea:

  1. Approve quotation and project.
  2. Schedule a photo shoot date.
  3. Prepare your business.
    Clean interior, organized, prepared, no people present.
    Usually before or after office hours and with good lighting.
  4. Arrival and photographer setup (15 minutes).
  5. Photograph the tour (1 to 2 hours depending on the size of your company).
  6. Editing pictures.
  7. Produce and Publish the Virtual Tour.
  8. Promote virtual tour.

All you really need to do as a business owner is approve the quote and contract and then prepare your company or location for the photo shoot, just as you would hire any other professional photographer.

Make sure your business is cleaned and organized, just like at a professional event or a photo shoot. The whole shooting process depends on the size of the location. Each commercial space of a building usually takes only half an hour based on the number of square meters. The time required for the shoot is almost negligible and depends entirely on whether you are ready and the size of your space.

Everything that is visible to the camera (360 degrees) is visible as soon as it is published to customers, so keep that in mind.

After we photograph the location, it usually takes twice as long to edit, optimize and publish it online. We recommend that you do everything to promote your virtual tour as much as possible.

Why would my company need a virtual tour?

And now the key question: “Why would my company need a virtual tour?”

For photographers and marketers, the answer is simple: You need it! You just need it. We would never pitch something we don’t believe in for a 100% .

A large part of your competition doesn’t have a virtual tour and a large part doesn’t even know it exists.
Unless your business is online or never has any customers (or is simply unattractive), we highly recommend taking a virtual tour. These valuable pieces of content will make your company rank higher on Google, generate more website traffic, attract potential customers and provide valuable visible context about your space.

It just works, and it’s beautiful…. And to be honest it is not (yet) all that expensive. So before this product becomes more competitive, give us a call or fill out our contact form online.

Your Business On Google Maps?